![]() Some of those updates arrive in the form of leaks of sneakers a year out from releasing. ![]() As Nike develops their sneakers, and they develop a ton of kicks which allows for a consistent stream of content to be created about the brand, they deliver updates. Something so simple as building a subsite to feature upcoming releases and then turning that website into an app has been one of the biggest reasons for success for the Swoosh and their Consumer Direct Acceleration.
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